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Text File  |  1992-09-03  |  516b  |  13 lines
  1. A key management tool which focuses on
  2. business objectives, the products or services
  3. involved, estimated market potential,
  4. expertise in the firm, projected financial
  5. results, the money required from investors,
  6. and the likely investment return. Although a
  7. business plan is necessary for management to
  8. focus on a firm's future growth and plan for
  9. change, it is also vital when there is a need
  10. to raise capital. Potential investors will
  11. want to see a business plan before making any
  12. assessment of the firm's viability.
  13.